Question 1

What is a growth marketer?

Accepted Answer

A growth marketer is an operator who combines paid acquisition, conversion optimization, and financial modeling to profitably scale businesses. Unlike traditional marketers who focus on brand awareness or agencies that optimize for vanity metrics, growth marketers are accountable to revenue, CAC, and LTV. We're data-driven operators who've built companies, not career agency folks.

Question 2

What's the difference between a growth marketer and a growth marketing agency?

Accepted Answer

Growth marketers are operators with skin in the game - we've built and scaled companies ourselves. Agencies optimize for billable hours and long contracts. We optimize for your profit with 30-day commitments. Agencies staff junior account managers. We deliver operator-level execution. Agencies require weekly status calls. We work 100% async. The difference is accountability: we earn your business every month through results, not contracts.

Question 3

How much does a growth marketer cost?

Accepted Answer

Growth marketer pricing typically ranges from $10,000-$50,000/month depending on ad spend and scope. Unlike agencies that charge 10-20% of ad spend (which incentivizes waste), we charge a flat monthly fee aligned with your profitability goals. You'll get exact pricing in your custom 90-day roadmap. We're more expensive than hiring a junior marketer but deliver operator-level expertise without the overhead of a full-time senior hire.

Question 4

What does 'Growth As A Service' actually mean?

Accepted Answer

It means we deliver growth marketing like a software subscription, not a consulting relationship. You get operator-level strategy and execution-tracking fixes, account rebuilds, creative frameworks-all delivered async via email and Loom. No meetings, no calls, no time wasted on reporting theater. Just deliverables that move your business forward. Cancel anytime.

Question 5

How do we communicate if there are no meetings?

Accepted Answer

Everything happens async via email and Loom videos. You'll get monthly performance updates on what we're working on, what we've shipped, and what's next. Need to ask a question? Send an email-we respond within hours. Need to review something? We'll send a Loom walkthrough. Zero meetings. Ever. It's faster, more efficient, and respects your time. No calendar Tetris required.

Question 6

Why is async better than meetings?

Accepted Answer

Meetings are where agencies justify their existence, not where the best work happens. Async communication means we spend more time executing and less time talking about executing. You get faster turnaround, better documentation (everything's in writing or recorded), and zero time wasted on status calls. Plus, you can review updates on your schedule, not ours.

Question 7

What's included in the 90-day roadmap?

Accepted Answer

Your custom roadmap includes a complete audit of your current setup, specific recommendations for conversion tracking improvements, ad account restructuring strategy, creative testing framework, and a month-by-month implementation plan with projected outcomes. You'll also receive pricing options based on your ad spend and goals.

Question 8

Is there a minimum ad spend requirement?

Accepted Answer

We typically work with brands spending at least $100,000/month on paid acquisition. This ensures there's enough data and budget to implement meaningful optimizations and see measurable results. If you're below this threshold but growing quickly, reach out - we evaluate each situation individually.

Question 9

How quickly can we get started?

Accepted Answer

After you complete the intake form, you'll receive your custom 90-day roadmap within 48 hours. If you decide to move forward, we can typically begin implementation within 5-7 business days. We operate completely asynchronously - no sales calls, no recurring meetings, no fluff. Just execution and results.

Question 10

What results can I expect in the first 30 days?

Accepted Answer

In the first 30 days, we focus on foundation: fixing conversion tracking, restructuring ad accounts, and implementing proper measurement. Most clients see improved data clarity immediately and begin seeing CAC improvements within 2-3 weeks as the algorithms receive better signals. Significant scaling typically happens in months 2-3 once the foundation is solid.

Question 11

Do you work with my industry?

Accepted Answer

We specialize in B2B SaaS and DTC ecommerce brands. Our frameworks work across industries because we focus on fundamental principles: conversion tracking, account structure, and performance creative. We've driven results for fitness, software, consumer goods, automotive parts, travel, and more. If you're selling online and spending on Meta or Google, we can help.

Question 12

What's your typical engagement length?

Accepted Answer

This is a monthly subscription with no long-term commitment required. Most clients work with us for 3-6 months to implement the full strategy and see compounding results. We work 100% asynchronously - zero meetings, no status calls, no check-ins. Cancel anytime - we earn your business every month through performance, not contracts.

Question 13

What's your performance guarantee?

Accepted Answer

We offer a 30-day performance satisfaction guarantee. If you're not seeing measurable improvements in data quality, account structure, or strategic direction within the first 30 days, we'll refund your first month - no questions asked. We're confident in our process because we've done this hundreds of times. Plus, you can cancel anytime after that with zero penalty.

Question 14

How is this different from every other agency that promises results?

Accepted Answer

Three key differences: (1) We use 30-day contracts, not 6-12 month lock-ins. We earn your business every month. (2) We charge a flat fee, not a percentage of spend. Our incentive is your profit, not your budget. (3) We're operators who've built and exited companies, not career agency folks. We've been in your seat and know what actually works versus what sounds good in a pitch deck.

Question 15

How much does this cost?

Accepted Answer

Pricing is based on your ad spend and scope, typically ranging from $10,000-$50,000/month for most clients spending $100K+/month on ads. You'll get exact pricing in your custom 90-day roadmap after completing the intake form. We charge a flat monthly fee - not a percentage of spend - so our incentive is your profit, not your budget.

Question 16

What's included in the monthly fee?

Accepted Answer

Everything needed to scale profitably: conversion tracking implementation (CAPI, server-side events, session enrichment), ad account restructuring, campaign strategy and management, creative testing frameworks, landing page optimization recommendations, monthly performance analysis, and ongoing optimization. You're not paying for hours - you're paying for outcomes. If something needs to get done to improve your ROAS, we do it.

Question 17

What happens if I'm not happy with the work?

Accepted Answer

Cancel anytime. Seriously. We operate on 30-day contracts specifically so you're never locked in. If we're not delivering value, you shouldn't pay us. Most agencies require 3-6 month commitments because they know the first few months are rough. We're confident enough in our process to let you walk away whenever you want.

Question 18

What if I need to talk to someone urgently?

Accepted Answer

Send an email - we respond within 24 hours on weekdays, often much faster. Even for urgent issues (like a campaign that's broken or a major platform change), we handle it async. 99% of 'urgent' agency requests are actually just status updates that could've been a Loom video. Async doesn't mean unresponsive - it means we respect your time and ours. We never hop on calls.

Question 19

How do I know what you're working on if we don't have regular check-ins?

Accepted Answer

You'll get monthly async updates via email showing exactly what we shipped, what we're working on, and what's next. Every major change comes with a Loom walkthrough explaining the why and the expected impact. You'll have more visibility than you would with traditional agencies - because everything is documented and recorded, not lost in meeting notes. Zero meetings required.

Question 20

How much time does my team need to invest?

Accepted Answer

Minimal. Initial setup requires about 2-3 hours total: intake form (30 min), roadmap review (30 min async via Loom), and granting access to ad accounts and analytics (30 min). After that, maybe 1-2 hours per month reviewing updates and providing feedback - all async, on your schedule. Zero meetings. We handle the heavy lifting. You stay informed and in control without the time sink of traditional agency relationships.

Question 21

Do you need access to our ad accounts and analytics?

Accepted Answer

Yes. We'll need admin access to your Meta Ads Manager, Google Ads, and analytics platforms (GA4, etc.) to implement changes and optimize campaigns. We'll also need access to your website for tracking implementation. All access is revocable instantly if you decide to cancel. We never hold your accounts hostage - they're yours, and you maintain full ownership and control.

Question 22

What happens to our ad accounts if we cancel?

Accepted Answer

They're yours - always have been, always will be. We'll provide a transition document outlining what we've implemented, what's working, and recommendations for whoever takes over (in-house team, another agency, or you). We'll remove our access within 24 hours of your cancellation notice. No hostage-taking, no drama. Clean handoff.

Question 23

Is there a cancellation fee?

Accepted Answer

Zero. Just give us 30 days notice and you're done. No penalties, no fees, no guilt trips. If we're not delivering value, you shouldn't pay us. Simple as that.

Question 24

Can you guarantee specific results like 'X% ROAS improvement'?

Accepted Answer

No one can ethically guarantee specific performance metrics - there are too many variables outside our control (market conditions, product-market fit, competition, etc.). What we can guarantee: (1) We'll fix your tracking so you actually know what's working. (2) We'll restructure your accounts based on proven frameworks. (3) We'll optimize for profit, not vanity metrics. (4) If you're not satisfied in the first 30 days, we'll refund your money. Most clients see measurable improvements within 2-3 weeks.

Question 25

How do you measure success?

Accepted Answer

We optimize for profit metrics: ROAS, CAC, contribution margin, and LTV. Not clicks, impressions, or 'engagement.' In the first 30 days, success looks like: accurate conversion tracking, clean account structure, and clear performance data. In months 2-3, success looks like: improved ROAS, lower CAC, and confident scaling. We track everything in a shared dashboard - no reporting theater, just real numbers.

Question 26

Why not just hire someone in-house?

Accepted Answer

A senior growth marketer costs $120K-$180K/year plus benefits, equity, and overhead - call it $150K-$200K all-in. That's $12.5K-$16.5K/month for one person with one skill set. With us, you get an entire team: tracking specialists, media buyers, creative strategists, and conversion experts - all for less than one senior hire. Plus, no recruiting, no ramp time, no management overhead, and you can cancel anytime.

Question 27

Will you disrupt our current campaigns while making changes?

Accepted Answer

No. We make strategic, data-informed changes - not reckless experiments. In month 1, we focus on tracking and measurement infrastructure (which improves data without disrupting campaigns). Account restructuring happens gradually, with clear communication before any major changes. We're optimizing a profitable business, not running science experiments. Every change is designed to reduce risk and improve performance.

Question 28

What if my industry/business is too unique for your frameworks?

Accepted Answer

The fundamentals of profitable growth marketing are universal: accurate tracking, proper account structure, performance creative, and conversion optimization. We've worked with fitness brands, B2B SaaS, consumer goods, automotive, travel, and more. The tactics change, but the principles don't. If you're spending $100K+/month on Meta or Google and selling online, we can help. Your 90-day roadmap will show you exactly how we'd approach your specific situation.

Question 29

Have you worked with companies at my stage?

Accepted Answer

We work with profitable companies spending $100K+/month on ads, typically in the $1M-$50M+ revenue range. Whether you're a bootstrapped DTC brand doing $5M/year or a VC-backed SaaS company at $20M ARR, the fundamentals are the same: fix tracking, optimize structure, scale profitably. Your 90-day roadmap will show you exactly how we'd approach your specific stage and situation.

Question 30

Do you work with both B2B and B2C?

Accepted Answer

Yes. We specialize in B2B SaaS and DTC ecommerce because the paid acquisition playbooks are similar: conversion tracking, account structure, creative testing, and landing page optimization. The messaging and channels differ, but the framework is universal. We've scaled both models to 8-figures profitably.

Question 31

What if we're already working with an agency?

Accepted Answer

Common situation. Many clients come to us after getting frustrated with their current agency. Here's what we'd recommend: Get your free 90-day roadmap from us. Compare it to what your current agency is doing. If we're saying the same things, great - stick with them. If we're identifying gaps or opportunities they're missing, that's a signal. You can switch anytime - we'll handle the transition. No overlap required.

Question 32

How quickly will I see results?

Accepted Answer

You'll see improved tracking and data clarity within the first 2 weeks. Most clients see CAC improvements within 30-45 days as algorithms receive better signals. Significant scaling typically happens in months 2-3 once the foundation is solid. Profitable scale takes 60-90 days - anyone promising overnight results is lying.

Question 33

Do you work with [specific industry]?

Accepted Answer

We specialize in B2B SaaS and DTC ecommerce. Our frameworks work across industries because we focus on fundamentals: tracking, account structure, and creative. We've driven results for fitness, software, consumer goods, automotive, travel, and more. If you're selling online and spending $100K+/month on Meta or Google, we can help.

Question 34

What's included in the $10K-$50K pricing range?

Accepted Answer

Pricing scales based on ad spend and channels. $10K/month typically covers single-channel optimization (Meta or Google) for brands spending $100-200K/month. $50K/month covers multi-channel management (Meta, Google, TikTok, etc.) for brands spending $500K+/month. You'll get exact pricing in your custom roadmap based on your specific needs.

Question 35

How do I know if I'm ready for this?

Accepted Answer

You're ready if: (1) You're spending $100K+/month on ads, (2) You're frustrated with agencies or in-house teams, (3) You hate meetings and prefer async work, (4) You value results over reports. You're NOT ready if you need hand-holding, want the cheapest option, or expect overnight results. We're premium, but worth it.

Question 36

What happens after the first 90 days?

Accepted Answer

After 90 days, most clients continue the subscription to compound results and scale further. We move from foundation-building to optimization and expansion - testing new channels, scaling winners, and continuously improving ROAS. The work never stops because growth marketing is ongoing. But you can cancel anytime if you're not seeing value.

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Common questions answered