# GrowthMarketer.com

> Growth Marketer - Turn Your Ad Spend Into A Profit Machine

## Overview

GrowthMarketer is a Growth As A Service platform founded by Robbie Jack, an experienced growth marketer and co-founder of TrueCoach (8-figure exit). We deliver operator-level growth marketing 100% asynchronously—we fix your tracking, rebuild your ad accounts, and optimize for profit. No meetings, no calls, no long-term contracts.

We've managed $100M+ in ad spend and helped scale 50+ brands to 7-8 figures and beyond.

## Primary Keyword Focus

**Growth Marketer** - We position as a growth marketer (operator with skin in the game) vs a growth marketing agency (billable hours, junior teams, long contracts).

A growth marketer is an operator who combines paid acquisition, conversion optimization, and financial modeling to profitably scale businesses. Unlike agencies that optimize for vanity metrics and billable hours, growth marketers are accountable to revenue, CAC, and LTV.

## What We Do

We provide subscription-based growth marketing services focused on four core pillars:

1. **Conversion Tracking** - Fix measurement gaps, implement server-side tracking (Meta CAPI, Google Enhanced Conversions), build attribution models
2. **Media Buying** - Manage and optimize Meta Ads, Google Ads, and emerging channels at scale
3. **Creative** - Develop performance creative frameworks and systematic testing programs
4. **Conversion Optimization** - Improve funnel performance, landing pages, and campaign ROAS

## How A Growth Marketer Works

### 100% Async Communication
- **Email Updates** - Monthly performance updates, quick questions answered within hours, full transparency
- **Loom Walkthroughs** - Monthly video walkthroughs of strategy, changes, and performance. Watch on your schedule, not ours
- **Live Dashboards** - Real-time performance tracking 24/7. See metrics anytime without waiting for reports

### Subscription Model
- Flat monthly fee based on complexity and ad spend
- No percentage-of-spend pricing (our incentive is your profit, not your budget)
- 30-day contracts - cancel anytime
- 30-day performance guarantee

### Operator-Led Execution
- Senior growth marketers who've scaled brands from $1M to $100M+ execute your strategy
- No bait-and-switch with junior account managers
- We've built, scaled, and exited companies ourselves

## Target Audience

- B2B SaaS and DTC ecommerce brands
- Spending $100K+/month on paid acquisition
- Tired of agency overhead, misaligned incentives, and meeting theater
- Want operator-level execution without hiring full-time senior talent

## Key Differentiators

### Growth Marketer vs. Traditional Agency
- **Meetings**: Zero meetings vs weekly status calls
- **Response Time**: Same-day async vs 24-48 hours
- **Contract**: 30 days vs 6-12 months
- **Team**: Operator-led vs Junior AMs
- **Pricing**: Transparent flat rate vs $10K+/mo + %
- **Guarantee**: 30-day performance vs None

### Growth Marketer vs. In-House Hire
- Lower cost than $150K+ senior hire
- Immediate access to proven playbooks
- No ramp-up time or training required
- Flexible scaling up or down
- No recruiting, benefits, or management overhead

## Services Offered

### Meta Ads (Facebook & Instagram)
- Campaign strategy and account structure
- Advanced audience targeting and segmentation
- Performance creative testing frameworks
- Meta CAPI and server-side tracking implementation
- Conversion optimization and ROAS improvement

### Google Ads (Search, Display, Shopping)
- Search campaigns that capture high-intent demand
- Display and remarketing strategies
- Shopping feed optimization for ecommerce
- Enhanced Conversions tracking setup
- Keyword research and competitive analysis

### Emerging Channels
- TikTok Ads for early-mover advantage
- YouTube advertising and Demand Gen campaigns
- LinkedIn Ads for B2B pipeline generation
- Platform testing and validation frameworks

### Additional Services
- Conversion tracking and analytics setup
- Landing page and funnel optimization
- Financial modeling (LTV, CAC, payback period, contribution margin)
- Growth experimentation and systematic testing
- Creative strategy and performance frameworks

## Pricing Model

Growth marketer pricing typically ranges from $10,000-$50,000/month depending on ad spend and scope. Unlike agencies that charge 10-20% of ad spend (which incentivizes waste), we charge a flat monthly fee aligned with your profitability goals.

All plans include:
- 100% async delivery via Slack and Loom
- Conversion tracking implementation
- Ad account management and optimization
- Creative testing frameworks
- Monthly performance analysis
- Ongoing optimization and iteration
- 30-day performance guarantee
- Cancel anytime, no long-term contracts

## Process

1. **Complete Intake Form** (5 questions, 3-5 minutes) - Share current ad spend, primary goal, and growth challenges
2. **Receive Free Custom 90-Day Roadmap** (within 48 hours) - Detailed plan showing exactly how we'll improve tracking, campaigns, and profitability
3. **Subscribe and Launch** (if roadmap makes sense) - Start immediately, no onboarding calls required
4. **Async Execution** - Updates via Slack, Loom walkthroughs, live dashboard access

## Founder

**Robbie Jack** - Growth Marketer & Founder
- Co-founder of TrueCoach (scaled to 8-figure exit)
- 20+ years growth marketing and web development experience
- Managed $100M+ in ad spend across 50+ brands
- Scaled brands from $0 to $100M+ in revenue
- Led growth for GORUCK, CrossFit, Coop Sleep Goods, SwipeSimple, SongFinch, Savage Race, and more
- Expert in paid acquisition, media buying, conversion tracking, and financial modeling

## Client Results (Selected Case Studies)

**TrueCoach** - B2B SaaS
- 3.2x Revenue Growth: Scaled from $1.2M to $3.8M ARR in 18 months

**GORUCK** - DTC Ecommerce
- $2.4M Additional Revenue: Generated $2.4M incremental revenue in 3 months

**Boosted Boards** - DTC Ecommerce
- $10M in First-Year Revenue: Took from $500k to $10M in first year

**Coop Sleep Goods** - DTC Ecommerce
- 32% ROAS Improvement: Increased ROAS from 2.1x to 2.7x while scaling spend

**Kanter Auto Parts** - DTC Ecommerce
- From $0 to $1M in 6 Months: Scaled from $0 in DTC sales to over $1M from cold start

**Goodsmith** - B2B SaaS
- 2X Customer Growth: Grew total customer base by 100% in less than 6 months

**Savage Race** - Events/DTC
- 38% CAC Reduction: Fixed tracking and reduced customer acquisition cost by 38% in 3 months

**Destify** - B2B SaaS
- 36% CAC Reduction: Reduced CAC by 36% in first 90 days while scaling spend

**Highland** - B2B SaaS
- 25% CAC Reduction: Fixed tracking and account structure to reduce CAC by 25% in first 30 days

**Hoop** - B2B SaaS
- 60% CPA Reduction: Reduced Meta Ads CPA by 60% in first 90 days

**FullContact** - B2B SaaS
- +50,000 Developers: Acquired and activated 50,000+ API users and developers in 12 months

**The Speaker Lab** - B2B Education
- Scaled YouTube: Tested and validated YouTube Demand Gen quickly and scaled new channel

**EcoEnclose** - B2B Manufacturing
- 3X Enterprise Pipeline: Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline

**Sitka's Seafood Market** - DTC Subscription
- Fixed Subscription Growth: Turned net new subscription growth from negative to positive in 3 months

**Pinch** - B2B SaaS
- Expanded Into New Geo: Optimized Meta and Google Ads and expanded into new geo profitably

## 30-Day Performance Guarantee

We offer an iron-clad 30-day guarantee:

- If we don't improve your tracking accuracy within 30 days, full refund
- If we don't identify clear opportunities to improve campaign performance, full refund
- If we don't provide a detailed roadmap to profitable scale, full refund
- No questions asked - if you're not satisfied, you get your money back

You have nothing to lose and everything to gain. Monthly subscription. Cancel anytime.

## Frequently Asked Questions

### What is a growth marketer?
A growth marketer is an operator who combines paid acquisition, conversion optimization, and financial modeling to profitably scale businesses. Unlike traditional marketers who focus on brand awareness or agencies that optimize for vanity metrics, growth marketers are accountable to revenue, CAC, and LTV. We're data-driven operators who've built companies, not career agency folks.

### What's the difference between a growth marketer and a growth marketing agency?
Growth marketers are operators with skin in the game - we've built and scaled companies ourselves. Agencies optimize for billable hours and long contracts. We optimize for your profit with 30-day commitments. Agencies staff junior account managers. We deliver operator-level execution. Agencies require weekly status calls. We work 100% async. The difference is accountability: we earn your business every month through results, not contracts.

### How much does a growth marketer cost?
Growth marketer pricing typically ranges from $10,000-$50,000/month depending on ad spend and scope. Unlike agencies that charge 10-20% of ad spend (which incentivizes waste), we charge a flat monthly fee aligned with your profitability goals. You'll get exact pricing in your custom 90-day roadmap. We're more expensive than hiring a junior marketer but deliver operator-level expertise without the overhead of a full-time senior hire.

### How do we communicate if there are no meetings?
Everything happens async via Slack and Loom videos. You'll get monthly performance updates on what we're working on, what we've shipped, and what's next. Need to ask a question? Drop it in Slack—we respond within hours. Need to review something? We'll send a Loom walkthrough. Zero meetings. Ever. It's faster, more efficient, and respects your time.

### What results can I expect in the first 30 days?
In the first 30 days, we focus on foundation: fixing conversion tracking, restructuring ad accounts, and implementing proper measurement. Most clients see improved data clarity immediately and begin seeing CAC improvements within 2-3 weeks as the algorithms receive better signals. Significant scaling typically happens in months 2-3 once the foundation is solid.

### What's included in the 90-day roadmap?
Your custom roadmap includes a complete audit of your current setup, specific recommendations for conversion tracking improvements, ad account restructuring strategy, creative testing framework, and a month-by-month implementation plan with projected outcomes. You'll also receive pricing options based on your ad spend and goals.

## Technical Stack

**Frontend:** React 19 + TypeScript + Vite
**Styling:** Tailwind CSS 4
**Routing:** Wouter (lightweight client-side routing)
**SEO:** React Helmet Async + Puppeteer prerendering for static HTML generation
**Analytics:** Edgetag for privacy-focused event tracking
**Deployment:** Cloudflare Pages with automatic deployments

The site is built as a high-performance static site with prerendered HTML for optimal SEO and Core Web Vitals performance.

## Content & Resources

**Blog:** "Condensed Growth"
- Growth As A Service: A New Model for Profitable, Operator-Led Growth
- From Idea to Exit – The Story of TrueCoach
- Additional growth marketing insights and case studies

**Free Resources:**
- Custom 90-day growth roadmap (delivered within 48 hours)
- Growth marketing frameworks and playbooks
- Growth Marketing Glossary (50+ terms defined from operator perspective)

## Contact

- Website: https://growthmarketer.com
- Get Started: https://growthmarketer.com/getstarted
- Blog: https://growthmarketer.com/blog
- LinkedIn: https://linkedin.com/in/robertjack
- Twitter/X: https://x.com/devevangelist

## Philosophy

The traditional agency model is broken. Agencies optimize for billable hours and ad spend, not profit. They lock you into long contracts, waste time in meetings, and deliver mediocrity through junior teams.

Growth Marketing As A Service flips this model. We deliver growth marketing like a software subscription: predictable pricing, async delivery, operator-level execution, and complete transparency. No meetings, no contracts, no bullshit.

We're operators, not account managers. We've built, scaled, and exited companies. We understand what it means to own outcomes, not just manage accounts.

## Keywords

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## Last Updated

November 7, 2025