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Robbie Jack, Founder of GrowthMarketer

Robbie Jack

Founder, GrowthMarketer

I co-founded TrueCoach and scaled it to an 8-figure exit. That experience taught me exactly what founders need from growth marketing — and what agencies consistently fail to deliver. So I built GrowthMarketer: growth engineers paired with AI, turning ad spend into profit for 50+ companies and counting.

50+

Brands scaled

$50M+

Ad spend managed

20+

Years experience

35%

Avg CAC reduction

The TrueCoach Story

I co-founded TrueCoach and spent years in the trenches scaling it — building the growth engine from zero to an 8-figure exit. We grew to over 20,000 customers without a traditional sales team, relying entirely on paid acquisition, content, and product-led growth.

Along the way I hired agencies, even good ones, and the same problems showed up every time: inflated metrics that didn't match our P&L, slow creative cycles that killed momentum, and layers of account managers between me and the actual work being done on our accounts.

Why GrowthMarketer Exists

GrowthMarketer is what I wished existed when I was scaling TrueCoach. Instead of an agency with layers, you get a senior growth engineer in your ad accounts daily, paired with AI and custom software. Server-side tracking so you see real numbers. Creative velocity that compounds. No layers, no vanity metrics, no long-term contracts.

I've helped 50+ companies build profitable growth engines since then — from seed-stage SaaS to nine-figure DTC brands. Every engagement makes the system sharper. That's the point.

How We Work

I run every account personally — not a junior account manager reading a playbook. I pair my experience from 50+ engagements with AI agents and custom software to move faster than traditional teams of 5–10 people. When a project needs specialized skills — media production, development, advanced analytics — I bring in vetted partners I've worked with for years. That's the “we” on this site: one senior operator, amplified by technology and a curated bench.

Daily ad management across Meta, Google, TikTok, and LinkedIn. Server-side tracking infrastructure that captures conversions your pixels miss. Creative strategy with high-tempo testing cycles. And pricing aligned to your profit — because I only make more when you make more.

Expertise

Media BuyingServer-Side AttributionCreative StrategyAI-Native MarketingFunnel OptimizationForecasting & Budget Planning

See how we apply these across industries →