Brand Guidelines
A refined, timeless design system for GrowthMarketer - built on classic typography, purple-forward branding, and modern clean aesthetics.
Color Palette
A purple-forward palette with clean white backgrounds and high contrast. Light mode default with classic, professional aesthetics.
Electric Purple
Primary brand color, CTAs, links, emphasized text
#7c3aed
266 87% 57%
Violet
Secondary accents, hover states, highlights
#a78bfa
258 90% 76%
Pure White
Primary background, clean modern aesthetic
#ffffff
0 0% 100%
Light Gray
Muted backgrounds, subtle surfaces
#f5f5f5
240 5% 96%
Dark Charcoal
Primary text, headings, maximum contrast
#1a1a1a
240 10% 10%
Medium Gray
Secondary text, muted content, descriptions
#757575
240 4% 46%
Typography
Classic serif headlines (Georgia) paired with modern sans-serif body text (Inter) creates timeless professionalism. Typographic contrast through classic serifs establishes authority and readability.
Headlines
Georgia
font-serif (Georgia)
Body
Inter
font-sans (Inter)
Code
Mono
JetBrains Mono
Hero / Display
Turn Your Ad Spend Into A Profit Machine
Section Heading
Growth Marketing Without The Bullsh*t
Body Text
Operator-level growth marketing delivered 100% async - we fix your tracking, rebuild your ad accounts, and optimize for profit. No meetings. No calls. No long-term contracts.
Small / Secondary
Used for captions, helper text, and supporting information.
UI Elements
Clean, purposeful interface components with borderless header, subtle shadows, and modern aesthetic prioritizing clarity.
Buttons
Use one primary button per section. Outline for secondary actions. Ghost for low-emphasis interactions.
Cards
Standard Card
Elevated surface for grouping related content with subtle borders and consistent padding.
Highlighted Card
Purple accent border and subtle background tint for emphasis.
Text Colors
Primary Text
text-foreground · Dark Charcoal #1a1a1a
Secondary Text
text-muted-foreground · Medium Gray #757575
Brand Accent
text-primary · Electric Purple #7c3aed
Design Principles
Timeless Professionalism
Classic serif typography combined with modern design creates authority without feeling dated.
Typographic Contrast
Georgia serifs for headlines, Inter sans-serif for body - balancing tradition with modernity.
Purple-Forward Branding
Electric purple (#7c3aed) as the signature brand color creates instant recognition and energy.
Modern Clean Aesthetic
Borderless header with backdrop blur, subtle shadows, light mode default for contemporary feel.
Brand Name
GrowthMarketer
One word, capital G and M