40% of Snapchatters Aren't on TikTok. Are You Reaching Them?

You're running Meta. You're running Google. Maybe TikTok. But there's a massive audience you're not reaching — and they're ready to buy.

40% of Snapchat users don't use TikTok daily. Nearly 1 in 4 is over 35. And 88% of them love to shop. That's not a teenage distraction — that's an untapped acquisition channel.

New advertisers get up to $375 in ad credit. The barrier to testing is essentially zero.

The Problem

• ✗Your Meta and Google CPMs keep rising because every competitor is bidding on the same audiences.
• ✗You're missing 40% of Snapchat's audience because they're not on TikTok or Instagram daily.
• ✗The perception that Snapchat is "for teens" means your competitors haven't tested it — that's your advantage.
• ✗Without testing new channels, you're concentrating risk in platforms where costs only go up.

How Snapchat for Business Works

Common Concerns (Answered)

“Isn't Snapchat just for teenagers?” Nearly 1 in 4 Snapchatters is over 35. The demographics have shifted significantly. And 88% of users say they love to shop — these are buyers, not just browsers.

“Our audience isn't on Snapchat.” If your audience shops online, there's a strong chance they're on Snapchat. 40% of the userbase doesn't overlap with TikTok — so if you're only running Meta and TikTok, you're leaving this segment untouched.

“We don't have Snapchat-specific creative.” Start with your existing vertical video. If it works on Instagram Stories or TikTok, it works on Snapchat. Test with your current assets first.

Your Move