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Your Best Leads Are Calling. Do You Know Which Ad Sent Them?

WhatConverts tracks every phone call, form fill, and chat back to the exact campaign, keyword, and landing page that generated it.

By GrowthMarketer5 min read
WhatConverts — Track every lead back to the marketing that created it

A prospect calls your sales team. They're ready to buy. Your team closes the deal. Everyone celebrates.

But nobody can tell you which ad, which keyword, or which landing page made that call happen. So you keep spending on everything — hoping the leads keep coming.

WhatConverts closes that gap. Every call, every form, every chat — tracked back to the marketing that created it. Not aggregate data. Individual leads.

The Problem

  • Phone calls drive your best leads but you have no idea which campaigns generate them.
  • Form submissions show up in your CRM but nobody knows which ad or keyword sent that person.
  • Your agency reports on clicks and impressions. Your CFO asks about revenue. Nobody can connect the two.
  • HIPAA compliance for call tracking is an expensive add-on with most competitors.

WhatConverts offers a 14-day free trial on all plans. See exactly which marketing drives your best leads before you commit.

Learn more

How WhatConverts Works

Call + Form + Chat Tracking

Every inbound lead type — phone calls, web forms, live chats, and e-commerce transactions — tracked to its source in one dashboard.

Keyword-Level Attribution

See which exact PPC keyword or organic search term drove each individual lead. Not just "Google Ads" — the specific keyword.

HIPAA Compliant (Standard)

Healthcare-ready tracking included on Pro plans at no extra cost. Competitors charge $500-1,000/month extra for HIPAA compliance.

Common Concerns (Answered)

We already use CallRail. CallRail gives you aggregate call data. WhatConverts gives you individual lead-level data with dozens of filterable fields — no CSV exports needed. Plus HIPAA compliance is included, not a paid add-on.

Our CRM already tracks leads. Your CRM tracks leads after they arrive. WhatConverts tells you exactly which marketing created each lead — so you can double down on what works and cut what doesn't.

How accurate is the attribution? Dynamic number insertion assigns unique phone numbers per traffic source. Every call is tied to a specific campaign, keyword, and landing page. No guessing.

Your Move

Know Which Marketing Actually Works

Track every call, form, and chat back to the campaign that created it. 14-day free trial — no credit card required.

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14-day free trial#1 in Attribution on G220,000+ agencies

#1 in Call Tracking, Attribution, and Marketing Analytics on G2. Trusted by 20,000+ agencies.

FAQ

Common questions about WhatConverts

P.S.If you spend more than $5K/month on ads and can't tell your CFO exactly which campaigns generate revenue — you need this. The 14-day trial will show you what you've been missing.