How is this different from a DTC growth agency?

Most agencies optimize for ROAS on a dashboard that doesn't match your P&L. We optimize for contribution margin after ad spend. Senior growth engineers, daily in your accounts, with profit share that aligns our incentives with yours.

What ad spend level do you work with?

We work with DTC brands spending $50K-$1M/month on paid media. Below that, a dedicated senior operator isn't cost-effective. Above that, we can structure a scaled engagement.

What about creative production?

We provide creative strategy, briefs, hooks, and AI-assisted production workflows. We direct the creative system — your team or production partners handle final assets. Most clients ship 30-50 new creative assets per month with this system.

How do you handle attribution post-iOS?

Server-side Conversions API, first-party data, and blended MER as the north star metric. Platform ROAS is directional only. We run geo-lift tests and holdout groups for true incrementality when the numbers need validation.

Do you work with Shopify brands?

Yes — most of our DTC clients are on Shopify or Shopify Plus. I integrate with your existing stack including Klaviyo, Triple Whale, Northbeam, or whatever attribution tools you use.

What is a good ROAS for e-commerce?

It depends entirely on your margins. A 4x ROAS means nothing if your cost of goods is 60% — you're losing money on every sale. We optimize for profit per order, not ROAS. For most DTC brands, a healthy target is a contribution margin of 20-30% after ad spend, COGS, and shipping.

How much should an e-commerce brand spend on Meta ads?

Start with enough to generate 50+ conversions per week per campaign — that's Meta's optimization threshold. For most brands, that means $3K-$10K/month minimum. Scale from there based on marginal ROAS — We track the point where each additional dollar produces diminishing returns and allocate accordingly.

How do you handle iOS attribution challenges for e-commerce?

Server-side tracking through Meta's Conversions API captures 30-40% of conversions that client-side pixels miss. We implement CAPI alongside your pixel, connect it to your Shopify or order system, and build a measurement framework that combines platform data with actual backend revenue.

For DTC Founders

Your Meta says 4x ROAS. Your P&L says you lost money.

iOS broke your attribution. ROAS compression is squeezing margins. We rebuild your growth engine around the number that actually matters — profit per order.

Get Your Growth Audit

Join 50+ companies that scaled with profit-led growth marketing.

The numbers don't match anymore. Your agency can't explain why. They keep optimizing the same dashboard while your margins erode.

Creative fatigue is hitting faster. What worked six months ago barely breaks even. Your agency rotates the same three ad formats and calls it 'testing.' Brands that ship 50 creatives a week are eating your lunch.

You're spending more to acquire the same customers. Server-side tracking is a mess. Attribution is a guessing game. And every conversation with your agency ends the same way: 'We need more budget to test.'

They're scaling spend. Not profit.

Every dollar tied to margin. Not a dashboard.

We run paid media for DTC brands around one metric that actually matters — contribution margin after ad spend. Not ROAS. Not CPA. Profit per order, tracked end-to-end.

Creative velocity is the growth lever most brands ignore. We build AI-powered creative testing systems that produce and iterate at scale — so you're never stuck waiting for your next winning ad.

Server-side tracking that actually works post-iOS. Blended MER as the north star. Channel allocation based on incrementality, not last-click attribution. Every dollar tied to real margin.

$10,000/month + profit share

We win when your margins grow.

Real Numbers From Real Clients

Every result below is a real client. Real spend. Real revenue.

3.2x Revenue Growth

Scaled from $1.2M to $3.8M ARR in 18 months.

$10M in First-Year Revenue

Took Boosted Boards from $500k to $10M in their first year.

$2.4M Additional Revenue

Generated $2.4M incremental revenue in 3 months.

60% CPA Reduction

Reduced Meta Ads CPA by 60% in the first 90 days.

32% ROAS Improvement

Increased ROAS from 2.1x to 2.7x while scaling spend.

From $0 to $1M in 6 Months

Scaled from $0 in DTC sales to over $1M in 6 months from a cold start.

2X Customer Growth

Grew the total customer base by 100% in less than 6 months.

38% CAC Reduction

Fixed tracking and reduced customer acquisition cost by 38% in 3 months.

Fixed Subscription Growth

Turned net new subscription growth from negative to positive in 3 months.

36% CAC Reduction

Reduced customer acquisition cost by 36% in the first 90 days while scaling spend.

3X Enterprise Pipeline

Deployed LinkedIn In-Mail Ads and founder content to grow enterprise pipeline.

25% CAC Reduction

Fixed tracking and account structure to reduce CAC by 25% in the first 30 days.

+50,000 Developers

Acquired and activated 50,000+ API users and developers in 12 months.

Everything Between Ad Spend and Contribution Margin

Creative. Channels. Tracking. Senior growth engineers.

Meta & Instagram Ads

Prospecting, retargeting, and Advantage+ campaigns with creative testing frameworks that find winners faster.

Google Ads & Shopping

Performance Max, branded search, and Shopping campaigns optimized for profit-per-click, not ROAS.

TikTok Ads

Native-format creative, Spark Ads, and TikTok Shop integration for brands ready to scale beyond Meta.

Creative Testing at Scale

AI-powered creative workflows, structured testing frameworks, and rapid iteration cycles. 50+ creatives per month.

Server-Side Tracking

Conversions API, server-side GTM, and first-party data infrastructure that captures what pixels miss post-iOS.

Blended MER & Incrementality

North star metrics that actually reflect profitability. Geo-lift tests, holdout groups, and honest attribution.

From Audit to Profit in 4 Weeks

Fast onboarding. Honest numbers. Compounding margins.

Unit Economics Audit

We map your true contribution margins, blended MER targets, and creative performance. You get clarity on what profitable growth actually looks like.

Tracking & Infrastructure

Server-side tracking, Conversions API setup, and a real-time dashboard showing blended MER and contribution margin — not just platform ROAS.

Launch & Creative Velocity

Campaigns go live. Creative testing system activated. Daily optimization against margin targets. Weekly async updates via Slack and Loom.

Scale & Compound

Kill losers fast. Scale proven creative and channels. Feed winner signals back into the system. Margins compound as the creative library grows.

Don't Take Our Word For It

Featured
"They cut our CAC 25% in the first 30 days. For the first time, Marketing and Finance are looking at the same numbers."
Ben Medalie
Co-founder & CMO, Highland
"The most actionable recommendations we’ve received from any outside partner—from technical details through creative."
Nestor Solari
Co-founder & CEO, Sigo Seguros
"Elevated our digital presence, nearly doubling our customer base in 6 months."
Morgan Booth
Founder & CEO, Goodsmith
"They think like owners — took us from zero DTC revenue to over $1M in 6 months. They don't care about vanity metrics, just profit."
Simcha Kanter
CEO, Kanter Auto
"Technical, innovative growth marketers. They deliver clear, actionable recommendations and execute."
Rick Desai
VC & Managing Partner, Listen
"Incredible GTM partners. The perfect balance of execution & strategy. A wealth of knowledge, experience, and energy."
Stella Garber
Co-founder & CEO, Hoop

Get Your Free Growth Audit

How We Earn Your Trust

No lock-ins. We earn it every month.

No contracts

Month-to-month. Cancel anytime with 30 days notice. No penalties, no fine print.

Aligned incentives

Profit share means we only make more when you make more. Your growth is our growth.

Full transparency

Real-time dashboards, shared ad accounts, and direct Slack access. You see everything we see.

Honest feedback

If we're not the right fit, we'll tell you. If something isn't working, you'll hear it from us first.

Common Questions

Straight answers. No spin.

Stop paying agency prices for intern-level work.

Get a senior growth engineer who manages your ads like they own the P&L. Results in 90 days or walk away — no contract.