Growth
Creative Velocity for Growth Marketing
We produce 50+ ad variants weekly while competitors test 5 monthly. The AI workflows and testing frameworks that turn creative volume into a growth moat.
For DTC Founders
Your Meta says 4x ROAS. Your P&L says you lost money.
iOS broke your attribution. ROAS compression is squeezing margins. I rebuild your growth engine around the number that actually matters — profit per order.
Join 50+ companies that scaled with profit-led growth marketing
The numbers don't match anymore. Your agency can't explain why. They keep optimizing the same dashboard while your margins erode.
Creative fatigue is hitting faster. What worked six months ago barely breaks even. Your agency rotates the same three ad formats and calls it 'testing.' Brands that ship 50 creatives a week are eating your lunch.
You're spending more to acquire the same customers. Server-side tracking is a mess. Attribution is a guessing game. And every conversation with your agency ends the same way: 'We need more budget to test.'
They're scaling spend. Not profit.
Every dollar tied to margin. Not a dashboard.
I run paid media for DTC brands around one metric that actually matters — contribution margin after ad spend. Not ROAS. Not CPA. Profit per order, tracked end-to-end.
Creative velocity is the growth lever most brands ignore. I build AI-powered creative testing systems that produce and iterate at scale — so you're never stuck waiting for your next winning ad.
Server-side tracking that actually works post-iOS. Blended MER as the north star. Channel allocation based on incrementality, not last-click attribution. Every dollar tied to real margin.
$10,000/month + profit share
I win when your margins grow.
Everything Between Ad Spend and Contribution Margin
Creative. Channels. Tracking. One operator.
Meta & Instagram Ads
Prospecting, retargeting, and Advantage+ campaigns with creative testing frameworks that find winners faster.
Google Ads & Shopping
Performance Max, branded search, and Shopping campaigns optimized for profit-per-click, not ROAS.
TikTok Ads
Native-format creative, Spark Ads, and TikTok Shop integration for brands ready to scale beyond Meta.
Creative Testing at Scale
AI-powered creative workflows, structured testing frameworks, and rapid iteration cycles. 50+ creatives per month.
Server-Side Tracking
Conversions API, server-side GTM, and first-party data infrastructure that captures what pixels miss post-iOS.
Blended MER & Incrementality
North star metrics that actually reflect profitability. Geo-lift tests, holdout groups, and honest attribution.
From Audit to Profit in 4 Weeks
Fast onboarding. Honest numbers. Compounding margins.
Unit Economics Audit
I map your true contribution margins, blended MER targets, and creative performance. You get clarity on what profitable growth actually looks like.
Tracking & Infrastructure
Server-side tracking, Conversions API setup, and a real-time dashboard showing blended MER and contribution margin — not just platform ROAS.
Launch & Creative Velocity
Campaigns go live. Creative testing system activated. Daily optimization against margin targets. Weekly async updates via Slack and Loom.
Scale & Compound
Kill losers fast. Scale proven creative and channels. Feed winner signals back into the system. Margins compound as the creative library grows.
Related Reading
Deep dives on the ideas behind this approach.
Operations
Post-Cookie Attribution Playbook for 2026
78% of marketers say attribution is their top priority—only 32% feel prepared. The 3-layer measurement stack: server-side tracking, incrementality, and MMM.
AI
3 Shifts That Broke Growth Marketing
The 2019 playbook is dead. AI lets one growth marketer outproduce teams of five. First-party data is your moat. Creative velocity wins. Here is how to adapt.
Common Questions
Straight answers. No spin.
Growth that compounds. Starting at $10k/mo.
One operator. No layers. No vanity metrics. Cancel anytime.