How early should we start paid campaigns?

Typically 12-16 weeks before the event for the full funnel. Early bird campaigns launch at on-sale. General admission push starts 8-10 weeks out. Final urgency in the last 2-3 weeks. I build the campaign calendar around your specific ticket timeline.

What types of events do you work with?

Races, festivals, conferences, retreats, fitness events, and experience brands. Single events and multi-event series. The common thread is ticket-based revenue with a fixed date and capacity — creating natural urgency that paid media can amplify.

How do you avoid discounting?

Discounting is a targeting problem, not a pricing problem. If you're discounting to fill seats, you're reaching the wrong people. I find audiences who value the experience at full price — through better targeting, better creative, and better timing — instead of racing to the bottom on price.

Do you handle multi-event series?

Yes — with shared learnings across events and market-specific campaigns for each date/location. Past attendee data from Event A feeds targeting for Event B. The acquisition engine compounds across your entire calendar.

What about repeat attendance?

Your cheapest ticket sale is to someone who already came. I build retargeting campaigns for past attendees, early-access offers for loyal fans, and referral amplification. Repeat attendance rate is the most important LTV metric for event businesses.

For Event Founders

Early bird sold out. General admission is stuck. Your agency has one idea: discount it.

I run growth for events and experiences where every ticket tier has its own strategy — because selling a $500 VIP pass and a $75 GA ticket are completely different problems.

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Join 50+ companies that scaled with profit-led growth marketing

Your early bird tier sold itself — your core audience grabbed tickets the day they dropped. Now you need to reach beyond your community and your agency is running the same Facebook ad to the same audience that already bought. Ticket sales have flatlined and the event is 8 weeks out.

Their answer is always a discount. 20% off GA. Flash sale. Promo code. Every discount trains your audience to wait for the deal next year. Your margins shrink, your brand cheapens, and you still have 30% of seats to fill.

You run events in specific cities on specific dates. Your agency is running nationwide campaigns because their targeting is lazy. You're paying for impressions in cities where you don't have events and getting zero ticket sales from half your ad spend.

They discount to fill seats. You need full-price tickets that sell out.

Every ticket tier. Every event date. One system that fills them all.

I build ticket-tier campaigns that match messaging to buying psychology. Early bird gets urgency and exclusivity. General admission gets social proof and FOMO. VIP gets the premium experience story. Each tier has its own creative, targeting, and conversion goal.

Geo-targeted campaigns within driving distance of each event. Radius targeting, city-level lookalikes, and local community partnerships amplified through paid. Your budget goes where your attendees are, not where impressions are cheapest.

I've run growth for Savage Race, CrossFit events, and experience-driven brands. I understand ticket economics, repeat attendance, and why filling an event at full price is worth more than selling out at 40% off.

$10,000/month + profit share

Aligned to ticket revenue, not impressions.

Everything Between Ad Spend and Sold-Out Event

Ticket-tier strategy. Geo-targeting. Urgency that works.

Meta & Instagram Ads

Event-optimized campaigns with ticket-tier segmentation. Early bird urgency, GA social proof, VIP storytelling — each tier gets its own strategy.

Google Search & Display

Capturing high-intent searches for events, races, and experiences in your category. Geo-targeted display for awareness in event markets.

TikTok & UGC

Past-attendee content, behind-the-scenes, and experience previews. UGC and creator partnerships that sell the experience, not the ticket.

Geo-Targeted Campaigns

Radius targeting around each event location. City-level lookalikes, local interest targeting, and drive-time-based audience building.

Ticket-Tier Optimization

Separate campaigns, budgets, and creative for each pricing tier. Dynamic messaging that shifts as tiers sell out and dates approach.

Repeat Attendance & LTV

Past attendee retargeting, loyalty campaigns, and referral amplification. Your best marketing channel is someone who already came and loved it.

From On-Sale to Sold-Out

Campaign calendar mapped to your ticket timeline. Every tier covered.

Event Audit

I map your ticket tiers, historical sell-through rates, and attendee demographics. You get clarity on which tiers sell themselves and which need paid support.

Campaign Calendar

A phased plan mapped to your on-sale timeline: early bird launch, general admission push, VIP conversion, and final-week urgency — each with dedicated creative and targeting.

Launch & Optimize

Geo-targeted campaigns go live at on-sale. Daily optimization against ticket sales by tier. Weekly async updates via Slack and Loom. Real-time budget shifts as tiers sell.

Scale & Repeat

Post-event retargeting for next edition. Attendee data fed back into lookalikes. Each event builds a bigger acquisition engine for the next one.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.