How do you handle compliance review?

I learn your compliance framework upfront — approved claims, required disclosures, restricted terminology. Creative is built compliance-ready from the start, not written and then forced through review. Most clients see 80%+ first-pass approval rates.

What types of fintech companies do you work with?

Neobanks, lending platforms, investment apps, insurance tech, payment platforms, and B2B fintech. The common thread is regulated advertising, high CPMs, and acquisition economics that depend on long-term customer value.

How do you handle high CPMs in financial services?

Precision over volume. Fintech CPMs are 3-5x other verticals, so wasted impressions are expensive. I target narrowly by financial behavior and product-fit signals, optimize toward high-value activation events, and model LTV over 12-24 months to justify the acquisition cost.

What about platform restrictions on financial ads?

Meta, Google, and TikTok all have special categories and approval processes for financial products. I handle the platform certification, proper ad categorizations, and disclosure requirements so your campaigns run without interruption.

How do you measure success for fintech?

Cost per funded account, activation rate, time-to-first-transaction, and 12-month LTV by acquisition channel. Signup volume is a vanity metric in fintech — the only number that matters is how many users activate and generate revenue.

For Fintech Founders

Your compliance team rejected the last 12 ads your agency submitted.

I run growth for fintech companies where every creative passes compliance review, every claim is substantiated, and every dollar traces to activated accounts — not app downloads.

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Join 50+ companies that scaled with profit-led growth marketing

Your agency writes ad copy like they're selling sneakers. "Earn 10x returns!" gets flagged by compliance before lunch. They've never worked in a regulated industry and it shows — half your creative cycle is spent on revisions that could have been avoided.

The ads that do get approved are so watered down they don't convert. Your agency doesn't know how to write compelling copy within regulatory guardrails. So you're stuck choosing between compliant and boring or effective and rejected.

Meanwhile, your CAC is climbing because fintech CPMs are the highest in digital advertising. Your agency is bidding against neobanks with $100M war chests using the same broad targeting they'd use for a DTC brand. Your unit economics are upside down and nobody's modeling LTV by acquisition channel.

They write ads that get rejected. You need ads that get approved and convert.

Growth marketing that clears compliance on the first pass.

I write creative that works within regulatory frameworks — substantiated claims, proper disclosures, approved terminology. Your compliance team gets clean submissions that pass review, not a cycle of reject-revise-reject that delays every campaign by two weeks.

High-CPM environments reward precision. I target by financial behavior, income signals, and product-fit indicators — not demographics. Every campaign optimizes toward activated, funded accounts, not signups that never deposit. Attribution connects ad spend to customer LTV across 12+ months.

One operator who understands fintech economics — CAC payback on a 24-month horizon, interchange revenue, AUM growth, and why a $200 funded account is worth $0 until it reaches a utilization threshold that justifies the acquisition cost.

$10,000/month + profit share

Aligned to funded accounts, not signups.

Everything Between Ad Spend and Funded Account

Compliance-ready creative. Precision targeting. Long-horizon attribution.

Compliance-Ready Creative

Ad copy and creative built for regulated environments. Substantiated claims, proper disclosures, and approved terminology that passes legal review on the first pass.

Meta & Google Ads

Financial services-approved campaigns with proper categorization. Targeting by financial behavior and product-fit signals, not just demographics.

Google Search & YouTube

High-intent search capture for buyers comparing financial products. YouTube for trust-building and educational content that drives downstream conversion.

Activation-Based Attribution

Tracking from ad click through signup, account funding, and first meaningful action. See which campaigns drive users who actually use the product.

LTV-Horizon Optimization

Bid strategies built for 12-24 month payback periods. Optimization against activated LTV, not signup volume. Patient growth that compounds.

Fintech Unit Economics

CAC payback, revenue per user, activation rate, and funded account rate mapped by channel. Growth models built on your actual revenue mechanics.

From Audit to Funded Accounts in 4 Weeks

Fast onboarding. Compliance-ready from day one. Accounts that activate.

Fintech Audit

I map your signup-to-activation funnel, compliance requirements, and current attribution gaps. You get clarity on what a funded account actually costs — and what it should cost.

Compliance + Tracking

Creative templates pre-approved by your compliance team. Server-side tracking from ad click through account funding. A dashboard showing cost per activated account, not just signups.

Launch & Optimize

Compliance-approved campaigns go live. Daily optimization against activation metrics. Weekly async updates via Slack and Loom. No surprise compliance rejections.

Compound

Kill campaigns that drive signups but not activations. Scale channels with the best funded-account rates. Feed LTV signals back into targeting. Unit economics improve quarter over quarter.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.