How is this different from a fitness marketing agency?

Most fitness agencies optimize for signups and trial starts. I optimize for retained members at 90 days. One operator who co-founded a fitness SaaS (TrueCoach, 20K customers) and has run growth for CrossFit, GORUCK, and Savage Race. I understand membership economics from the inside.

What types of wellness businesses do you work with?

Gyms, studios, wellness platforms, fitness apps, supplement brands, and health-focused DTC. Single-location to multi-location. The common thread is recurring revenue and retention-driven economics.

How do you handle seasonal demand?

I build a 12-month campaign calendar that smooths the January spike. Q1 is acquisition-heavy, Q2-Q3 shifts to retention and reactivation, Q4 focuses on pre-sales and gifting. You're never starting from zero in February.

What about multi-location businesses?

Geo-targeted campaigns by location with per-location budgets and reporting. I scale spend where capacity exists and pull back where classes are full. No wasted budget filling locations that are already at capacity.

Do you work with fitness apps and platforms?

Yes — I scaled TrueCoach to 20,000 customers. Digital fitness and wellness platforms have different mechanics (app install → trial → subscription) but the same core principle: optimize for retention, not downloads.

For Health & Wellness Brands

Your agency counts new members. You count the ones who stay.

I run growth marketing for fitness and wellness brands where acquisition cost is measured against lifetime membership value — not first-month signups that churn by week six.

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Join 50+ companies that scaled with profit-led growth marketing

January is great. Your agency scales spend, new members pour in, and the dashboard looks incredible. By March, half of them have churned. Your agency still counts them as wins. Your P&L doesn't.

They're running the same "New Year, New You" campaign template they sell to every gym, studio, and wellness brand. Same stock imagery. Same discount offer. Same broad targeting that attracts deal-seekers who cancel the moment the promo ends.

You know your best members come from community — referrals, events, word of mouth. But your agency can't measure that. They optimize for the cheapest signup and call it growth while your retention team drowns in low-intent members who never showed up after the first week.

They fill your funnel with signups. You need members who stay.

Growth built on the members who matter.

I optimize acquisition around 90-day retention, not first-visit signups. Every campaign is measured against how many members are still active three months later — because a $200 member who stays 18 months is worth 10x a $20 trial that churns in two weeks.

Seasonal strategy that doesn't just spike in January and pray. Year-round demand gen with creative that attracts your actual community — not discount hunters. Geo-targeted campaigns that fill capacity where you need it, when you need it.

I co-founded TrueCoach and scaled it to 20,000 customers. I've run growth for CrossFit, GORUCK, and Savage Race. I understand membership economics, community-driven brands, and why the best wellness businesses grow through retention, not just acquisition.

$10,000/month + profit share

Aligned to retained members, not signups.

Everything Between Ad Spend and Retained Member

Acquisition. Retention economics. Community-aware growth.

Meta & Instagram Ads

Community-first creative that attracts your people, not deal-seekers. Prospecting, retargeting, and lookalike audiences built from your best retained members.

Google Local & Search

High-intent search capture for buyers actively looking. Geo-targeted campaigns by location, radius targeting, and Google Business Profile optimization.

Seasonal Demand Strategy

Year-round campaign calendar that smooths the January spike. Q1 acquisition, Q2-Q3 retention campaigns, Q4 pre-sale and gifting. No more feast-or-famine.

Retention-Weighted Attribution

Tracking that connects ad spend to 30/60/90-day retention rates — not just first visits. See which campaigns bring members who actually stay.

Membership Economics

CAC mapped against member LTV by acquisition channel. Churn cohort analysis. Break-even modeling so you know exactly what a retained member is worth.

Community & Referral Integration

Paid acquisition blended with referral programs and community events. Blended CAC across organic and paid — because your best growth channel is your existing members.

From Audit to Retained Growth in 4 Weeks

Fast onboarding. Retention clarity. Members who stay.

Membership Audit

I map your churn curves, retention cohorts, and true member LTV by acquisition source. You get clarity on which channels bring members who stay — and which bring members who cancel.

Tracking & Attribution

Server-side tracking connected to your membership platform. A dashboard showing CAC, 90-day retention, and member LTV by campaign — not just signups.

Launch & Optimize

Geo-targeted campaigns go live. Daily optimization against retention-weighted metrics. Weekly async updates via Slack and Loom. Seasonal calendar activated.

Compound

Kill campaigns that bring high-churn members. Scale channels that produce retained members. Feed retention signals back into targeting. Growth compounds as your community grows.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.