How is this different from a lead gen agency?

Lead gen agencies sell you volume — more leads, lower CPL, bigger reports. I optimize for closed customers. One operator tracking every lead from ad click through booked appointment to closed deal, with profit share that aligns my incentives to your revenue.

What industries do you work with?

Home services (HVAC, roofing, plumbing, electrical), real estate, insurance, legal, financial advisors, and medical practices. Any business where the customer journey is: search → call or form → appointment → close.

How do you improve lead quality?

Three layers: targeting (reaching buyers, not browsers), qualification (multi-step forms that filter before your team sees the lead), and optimization (feeding close data back into ad platforms so they learn what a real customer looks like, not just a form fill).

Do you handle multiple service areas or locations?

Yes — geo-targeted campaigns by service area with per-location budgets and reporting. I scale spend where demand exists and pull back where you're at capacity. No wasted budget in areas you can't serve.

What about Google Local Services Ads?

I manage LSAs alongside traditional search and Meta campaigns. LSAs are powerful for lead gen businesses but need active dispute management and review optimization to maintain lead quality and Google Guarantee status.

For Lead Gen Businesses

Your agency sends 200 leads a month. Your team closes 3.

I run lead generation where every lead is measured by whether it booked, showed up, and closed — not whether it filled out a form.

Apply Now

Join 50+ companies that scaled with profit-led growth marketing

Your agency sends a report showing 200 leads last month at $15 each. Sounds great. Your sales team says 150 were spam, 30 were tire-kickers, and 20 were shopping on price. You closed 3. Your real cost per customer is $1,000, not $15.

They're running Google Ads with broad match keywords that attract people searching for "free estimates" and "cheapest near me." Your Meta campaigns target everyone in a 50-mile radius. Your landing pages ask for a name and phone number with zero qualification.

You've been through three agencies in two years. Each one promises better leads. Each one delivers the same thing — volume without quality. Your sales team is burned out calling people who don't answer, don't qualify, and don't close.

They sell you leads. You need customers.

Leads measured by closed revenue. Not form fills.

I build lead gen systems that optimize for booked appointments and closed deals — not form submissions. Every campaign is measured against your actual close rate, revenue per customer, and cost per acquisition. If a lead doesn't close, it doesn't count.

Multi-step qualification before the lead reaches your team. Landing pages that pre-qualify on budget, timeline, and scope. Call tracking that records and scores every conversation. Your sales team only talks to people who are ready to buy.

One operator who understands lead gen economics — cost per lead is meaningless without close rate. A $50 lead that closes at 20% is worth 10x a $5 lead that wastes your team's time. I optimize for the math that matters.

$10,000/month + profit share

Aligned to closed customers, not lead volume.

Everything Between Ad Spend and Closed Customer

Qualified leads. Booked appointments. Customers that close.

Google Search & Local

High-intent keyword campaigns targeting buyers ready to hire. Exact match, negative keyword management, and geo-targeting down to zip code.

Meta Lead Gen

Lead form campaigns with built-in qualification questions. Instant forms for speed, landing pages for quality. Optimized for booked appointments, not form fills.

Google Local Services Ads

Pay-per-lead with Google Guarantee badge. Dispute management, review optimization, and budget allocation by service category.

Multi-Step Qualification

Landing pages and forms that pre-qualify leads on budget, timeline, project scope, and readiness. Your team only gets leads worth calling.

Call Tracking & Scoring

Every call recorded, scored, and attributed to the campaign that generated it. See which keywords and ads produce calls that close, not just calls that ring.

Closed-Loop Attribution

CRM integration that tracks from ad click through booked appointment to closed deal and revenue. Real cost per customer by campaign, not estimated cost per lead.

From Audit to Qualified Pipeline in 4 Weeks

Fast onboarding. Lead quality from day one. Customers that close.

Lead Gen Audit

I map your current lead sources, close rates, and true cost per customer. You get clarity on which channels produce customers — and which just produce noise.

Tracking & Qualification

Call tracking, CRM integration, and multi-step qualification forms. A dashboard showing cost per booked appointment and cost per closed customer — not just cost per lead.

Launch & Optimize

Google and Meta campaigns go live with qualification-first targeting. Daily optimization against appointment and close metrics. Weekly async updates via Slack and Loom.

Compound

Kill keywords and audiences that generate leads but not customers. Scale what closes. Feed closed-deal signals back into bidding. Cost per customer drops as the system learns.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.