How do you handle supply vs. demand acquisition?

Completely separate campaigns, budgets, creative, and attribution. Acquiring a provider is a B2B sale. Acquiring a buyer is consumer demand gen. They require different channels, different messaging, and different success metrics.

What stage marketplaces do you work with?

Post-seed through Series B, typically with product-market fit in at least one market. You need enough transaction data to optimize against. I scale what's working — I don't solve the cold start problem from zero.

How do you handle market-by-market launches?

I build geo-targeted campaigns with market-specific budgets tied to liquidity targets. Supply-heavy markets get demand campaigns. Demand-heavy markets get supply recruitment. Budget follows where the match rate is highest.

What metrics do you optimize for?

First transaction rate (not signup rate), supply activation rate, demand frequency, and blended CAC per side. GMV is a lagging indicator — I optimize for the inputs that drive it.

Do you work with both B2B and B2C marketplaces?

Yes — service marketplaces, product marketplaces, rental marketplaces. The growth mechanics are similar: balance supply and demand, prove unit economics per market, then expand. Channel mix varies by your buyer and seller profiles.

For Marketplace Founders

You have a supply problem. Or a demand problem. Your agency doesn't know which.

I run growth for two-sided marketplaces where every dollar is tracked to both sides of the transaction — not vanity GMV that hides broken unit economics.

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Join 50+ companies that scaled with profit-led growth marketing

Your agency reports GMV growth like it means something. But your take rate is 12% and your demand-side CAC just passed $80. The math doesn't work and nobody on your growth team is modeling it.

They're running the same Meta campaigns for your supply side and demand side. Same creative. Same landing pages. Same optimization events. As if acquiring a host and acquiring a guest are the same problem.

You raised a Series A to solve the chicken-and-egg problem. Six months later, you have liquidity in two cities and your agency is still optimizing for nationwide signups that never transact.

Your investors want to see improving unit economics. Your agency wants to see more budget.

They're scaling GMV. Your board wants contribution margin.

Growth marketing that understands both sides of your marketplace.

I run supply-side and demand-side acquisition as separate systems with separate economics. Because acquiring a provider who lists 50 items is a completely different problem than acquiring a buyer who transacts once.

Market-by-market launch playbooks. Liquidity-aware budget allocation — I scale spend where supply and demand are matched, not where impressions are cheapest. Attribution that tracks from ad click to first transaction on both sides.

One operator who's worked with marketplace economics — take rates, LTV by cohort, supply utilization, demand frequency. Not an agency that treats your marketplace like a DTC store.

$10,000/month + profit share

Aligned to marketplace liquidity, not ad spend.

Everything Between Ad Spend and First Transaction

Supply acquisition. Demand generation. Market-by-market growth.

Supply-Side Acquisition

Targeted campaigns to recruit providers, sellers, or hosts. Separate attribution, separate creative, separate economics from demand.

Demand-Side Generation

Meta, Google, and TikTok campaigns optimized for first transactions — not signups that never convert to paying users.

Market-by-Market Playbooks

Launch sequencing, liquidity thresholds, and geo-targeted campaigns. Scale spend where supply and demand match.

Marketplace Attribution

Server-side tracking that connects ad spend to both supply activation and demand transactions. See true CAC per side.

Unit Economics Modeling

Take rate analysis, cohort LTV, supply utilization, and demand frequency — the metrics your investors actually ask about.

Referral & Incentive Optimization

Paid acquisition integrated with referral programs and supply-side incentives. Blended CAC across organic and paid channels.

From Audit to Liquidity in 4 Weeks

Fast onboarding. Market-level clarity. Both sides tracked.

Marketplace Audit

I map your take rate, supply utilization, demand frequency, and per-market liquidity. You get clarity on which markets are ready to scale and which need supply first.

Tracking & Attribution

Server-side tracking split by supply and demand. A dashboard showing CAC, activation rate, and first-transaction rate — per side, per market.

Launch & Optimize

Separate campaigns for supply and demand. Budget allocated by market liquidity. Daily optimization against transaction metrics, not signups.

Expand & Compound

Prove unit economics in core markets. Replicate the playbook in new geos. Feed transaction signals back into targeting. Network effects compound.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.