How is this different from a B2B lead gen agency?

Lead gen agencies optimize for volume — more leads, more MQLs, more form fills. I optimize for qualified conversations that turn into signed engagements. One senior operator in your ad accounts and your CRM daily, with profit share tied to revenue you actually close.

What types of service businesses do you work with?

Consultancies, agencies, law firms, accounting firms, and professional service firms with average engagement values above $25K. You need a sales process that works — I scale the top of the funnel, I don't fix your close rate.

Can paid ads really work for high-ticket services?

Yes — but not the way most agencies run them. You're not selling a $50 product. The funnel is LinkedIn thought leadership → high-intent Google capture → content-driven nurture → qualified conversation. I build the full system, not just the ads.

What if our sales cycle is 6+ months?

Long sales cycles are the norm for service businesses. I build attribution that tracks influence over months, not just last-click conversions. Optimization is based on pipeline progression and proposal rates, not 7-day attribution.

How do you handle thought leadership content?

I amplify what your team creates — case studies, POVs, frameworks, conference talks. Paid distribution puts your best thinking in front of your exact ICP. I don't write your content, but I make sure the right people see it.

For Service Business Founders

Your pipeline depends on referrals. That's not a growth strategy.

I build systematic acquisition for B2B service businesses — so your pipeline isn't one warm intro away from going dry.

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Join 50+ companies that scaled with profit-led growth marketing

Referrals built your business. But referrals don't scale. You have months where three deals close at once and months where nothing comes in. Your revenue forecast is a guess because your pipeline is a black box of "someone might introduce us."

You tried paid ads. Your agency ran LinkedIn campaigns that generated connection requests from offshore developers. Google Ads brought in people searching for free templates. Meta was a total miss — your buyers don't click Facebook ads for $20K consulting engagements.

The agencies that pitched you don't understand service businesses. They optimize for MQLs. You don't need MQLs — you need qualified conversations with decision-makers who have budget, authority, and a problem you can solve in the next 90 days.

They generate leads. You need qualified conversations.

A pipeline that doesn't depend on who you know.

I build systematic demand generation for service businesses — combining LinkedIn ABM, high-intent Google capture, and content amplification to fill your pipeline with qualified conversations. Not leads. Conversations.

Your ICP is specific: VP-level buyers at mid-market companies with a budget cycle starting next quarter. I target them by title, company size, industry, and intent signals. Every campaign feeds your CRM with context your partners can actually use in the first call.

One operator who understands service business economics — utilization rates, average engagement value, client lifetime value, and why a $2K lead that becomes a $200K engagement is worth 100x a $20 lead that ghosts after the proposal.

$10,000/month + profit share

Aligned to closed engagements, not lead volume.

Everything Between Ad Spend and Signed Engagement

Demand gen, pipeline development, and ABM — built for how services actually sell.

LinkedIn ABM

Account-based campaigns targeting decision-makers by title, company size, and industry. Thought leadership amplification that positions your firm as the obvious choice.

Google High-Intent Capture

Search campaigns targeting buyers actively looking for your service category. Competitor terms, problem-aware queries, and category searches.

Content Amplification

Your best thinking, put in front of your exact ICP. Paid distribution of case studies, POVs, and thought leadership that builds authority before the first call.

Pipeline Attribution

CRM-connected tracking from first ad impression through signed engagement. See which campaigns generate proposals and which generate revenue.

Lead Qualification

Scoring and routing that filters for budget, authority, need, and timeline. Your partners only see conversations worth having.

Service Business Economics

Utilization-aware growth modeling. CAC mapped against average engagement value and client LTV. Growth that improves margins, not just revenue.

From Referral-Dependent to Pipeline-Driven in 4 Weeks

Fast onboarding. Qualified conversations. Predictable pipeline.

Service Business Audit

I map your ICP, average deal size, sales cycle, and current lead sources. You get clarity on what a qualified conversation actually costs — and what it should cost.

CRM + Tracking

Pipeline tracking from ad click through signed engagement. A dashboard showing qualified conversations, proposal rate, and cost per closed deal by channel.

Launch & Optimize

LinkedIn ABM and Google capture campaigns go live. Daily optimization against conversation quality, not lead volume. Weekly async updates via Slack and Loom.

Compound

Scale channels that produce signed engagements. Kill channels that produce proposals but not revenue. Feed closed-deal signals back into targeting. Pipeline becomes predictable.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.