How is this different from a DTC growth agency?

DTC agencies optimize for ROAS on the first order. I optimize for subscriber LTV — tracking retention over months, not just the initial conversion. A subscription business that acquires profitably but churns fast is still losing money. I solve both sides.

What types of subscription businesses do you work with?

Subscription boxes, replenishment brands, meal kits, membership clubs, and subscription services. Physical and digital. The common thread is recurring revenue and the need to optimize for retention, not just acquisition.

Can you help reduce churn?

I focus on acquisition quality — bringing in subscribers who are less likely to churn in the first place. I also advise on cancellation flows, win-back campaigns, and offer structure. But if your product isn't delivering value, no amount of marketing fixes retention.

How do you handle free trial offers?

Free trials can be powerful or destructive depending on who they attract. I optimize trial campaigns for trial-to-paid conversion rate, not trial starts. A smaller trial pool with 40% conversion beats a massive pool with 5% conversion.

What about subscription fatigue?

Subscription fatigue is real — consumers are cutting subscriptions they don't actively use. The solution is creative that reinforces the habit and value, targeting that finds people who genuinely need your product on repeat, and offers structured around commitment rather than discounts.

For Subscription Brands

Your CAC looks fine. Your Month 3 churn says otherwise.

I run growth for subscription businesses where every new subscriber is measured against how long they stay — because acquisition without retention is just renting revenue.

Apply Now

Join 50+ companies that scaled with profit-led growth marketing

Your agency celebrates every new subscriber like it's a win. But your churn report tells a different story — 40% cancel before month three. You're spending $80 to acquire subscribers worth $60. The math is underwater and your agency doesn't model it.

They optimize for the cheapest trial start or first-box order. Same playbook they use for one-time DTC purchases. But you're not selling a product — you're selling a commitment. A subscriber who stays 12 months is worth 10x a subscriber who cancels after the welcome box.

Your offer page converts at 4%. Your cancellation flow has a higher conversion rate. You're pouring paid traffic into a leaky bucket and your agency's solution is always the same: more traffic.

They acquire subscribers. You need subscribers who renew.

Growth measured in renewals. Not signups.

I build acquisition around subscriber quality, not volume. Every campaign is optimized against Month 3 retention — because that's when a subscriber becomes profitable. Cheap signups that churn in 30 days aren't growth. They're waste.

Creative and targeting that attracts your ideal subscriber: someone who needs your product regularly, values the convenience, and won't cancel when the novelty wears off. Lookalike audiences built from your longest-retained cohorts, not your biggest cohorts.

One operator who understands subscription economics — MRR, churn rate, subscriber LTV, payback period, and why the most profitable growth lever is often reducing churn by 5% rather than increasing acquisition by 20%.

$10,000/month + profit share

Aligned to retained subscribers, not first orders.

Everything Between Ad Spend and Month 12 Renewal

Subscriber acquisition. Retention economics. Churn-aware growth.

Meta & Instagram Ads

Subscription-optimized campaigns targeting high-retention lookalikes. Creative that sets expectations — attracting committed subscribers, not one-time buyers.

Google & YouTube

Search capture for subscribers actively looking. YouTube for brand storytelling that builds the subscription habit before the first order.

TikTok & Influencer

UGC and creator content that demonstrates the subscription experience — unboxings, routines, and "month 6 still loving it" social proof.

Retention-Weighted Attribution

Tracking that connects ad campaigns to 30/60/90-day retention, not just first orders. See which channels bring subscribers who renew.

Subscription Economics

MRR, churn rate, subscriber LTV, and payback period mapped by acquisition channel. Growth models that account for the revenue you keep, not just the revenue you close.

Offer & Funnel Optimization

Trial offers, pricing tiers, cancellation flows, and win-back campaigns. Every touchpoint in the subscriber journey optimized for retention.

From Audit to Retained Growth in 4 Weeks

Fast onboarding. Churn clarity. Subscribers who stay.

Subscription Audit

I map your churn curves, retention cohorts, payback period, and subscriber LTV by acquisition source. You see which channels bring subscribers who stay — and which bring subscribers who cancel.

Tracking & Attribution

Server-side tracking connected to your subscription platform. A dashboard showing CAC, Month 3 retention, and subscriber LTV by campaign — not just first-order metrics.

Launch & Optimize

Campaigns go live. Retention-weighted optimization from day one. Creative tested against subscriber quality, not signup volume. Weekly async updates via Slack and Loom.

Compound

Kill campaigns that bring high-churn subscribers. Scale channels with the best 90-day retention. Feed renewal signals back into targeting. MRR compounds as subscriber quality improves.

Common Questions

Straight answers. No spin.

Growth that compounds. Starting at $10k/mo.

One operator. No layers. No vanity metrics. Cancel anytime.